FREE TRAINING
The Perfect Opt-in Formula that will ensure you make amazing content that gets people on your email list and falling in love with you.
During This Short 30 Minute Training, I'm going to show you...
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The popular mistakes that people make when creating an opt-in that leads to low conversions and wasted time
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The formula you should use instead that will help you create content faster and get better results (ie. people on your email list)
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The simple process to brainstorm the best opt-in topic
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The secret to creating enticing headlines and content on your opt-in page
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The skinny on conversion rates and potential tweaks to make sure your opt-in continues to get better and better results over time. 
I know how it feels...

When I jumped into the deep end of online marketing back in 2013 I had no idea what I needed to create to get people on my email list.

In fact, I kept saying that building your email list isn't that important, right? Turns out, after a TON of experience that your email list is massively important.

AND getting people on your email list and getting them to know, like, and love you isn't as hard as you would think. But it does require you to change the way you think about online marketing.

That's why I am giving this training, because here at Boss Mom, we think about online marketing in a different way and we think you will like how we do things.

So come join me... I am keeping it short and sweet. 

I promise I'm legit!
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Working with Dana is like having a marketing genius fairy in your pocket. - Mallory Majcher

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When I look back at my entrepreneurial journey, a few days stick out as critical turning points. The most recent was the day that I spent with Dana Malstaff in San Diego. Not only was it massively impactful for my business but it was personal, engaging, and fun.
- Bevin Farrand

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Whether it’s navigating social media, or developing strategic marketing and communications plans that pay off in a big way, Dana has got you covered. If you’re looking for no BS results, you can’t go wrong with Dana as your co-pilot. This gal’s got the chops! - Psychological Thriller Author, Aran Jane

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Dana is a business guru. Every time we speak, I have more clarity around how to attract, retain and support clients, with clear specific steps needed to move forward. Dana gets your business, the impact you want to make and helps you fit this within your family priorities.
- Laura Garwood

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What you might not know is that the brilliance you experienced is not an isolated event. That just IS Dana. The genius never stops. I’ve had the pleasure of experiencing and continuing to experience Dana’s 1:1 coaching firsthand, and it’s been one of the most positive experiences of my life, and certainly THE most positive experience in my business. - Charlena Smith

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If it wasn’t for Dana we would have given up on our business a long time ago. We spent years trying to navigate the confusing mess of online platforms and processes and all we had to show for it was a business in a rut with no clear way out. We were literally a day away from throwing in the towel when we scheduled a coaching call with Dana. We can’t recommend her highly enough! - Sean and Caroline Allen 

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Thanks to Dana the ideas in my book are far more clear and compelling, and the launch was smooth, effective, and successful. There is simply no one I would rather brainstorm with. - Matt Johnson, Podcast Agency Owner & Author of MicroFamous

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